Roche Presentation Visuals
Three intricate 3D illustrations for visualizing a presentation on the topic of digital diagnostic laboratories. The benefits of intelligent automation are demonstrated through fictional Rube Goldberg machines. There is one in steampunk style, one resembling a classical chemical laboratory, and one hyper-modern AI-driven lab.
Client: Roche AG
Agency: IBM iX
Idea, Illustration, Modeling: Pat They
3D, Modeling, Texturing, Post: Clemens Sonntag
Idea, Illustration, Modeling: Pat They
3D, Modeling, Texturing, Post: Clemens Sonntag
Steampunk Style







Classical Chemical Laboratory

Hyper-Modern AI-Driven Lab






Reference



